The TiVo Effect

People have far too much to say about the TiVo, but I noticed one effect that maybe nobody else has. I have 2 DirecTV decoders, one is attached to the Tivo in my office, one is in the family room just playing live DirecTV on the big XBR2 with surround sound. I discovered what I call The TiVo Effect, it happens when 2 different people watch the same show, one on TiVo and one in realtime. For example, I’m on pause in the office, the show has buffered about 50 minutes ahead because I was watching something else. I start watching the show, sometimes I pause and go into the other room for a minute where someone is watching the final scenes of the show, and I have to avert my eyes and get away or I’ll get a spoiler. Sometimes I do see a spoiler.
I tried to talk my sister into getting a TiVo but she wouldn’t hear of it, since it records and reports viewing patterns. She objected to paying a subscription fee for the privilege of having TiVo watch you. She has a point.
But the battle for metrics has moved to another plane. Arbitron is testing new media ratings metrics collection systems. They intend to insert inaudible watermark audio codes into programming, to be collected by a pager-sized device that listens and records any watermarked audio within earshot. It can tell what TV or radio station you’re tuned to, and perhaps can even detect when you’re listening to watermarked CDs. With a little GPS technology, they can see if you’re sitting still or moving around in your car listening to the radio. They can collect an audio profile of what you see and hear, and where you were when you saw or heard it. They want more information about what media you encounter outside the home, mostly ratings for commercials. It is like every media you encounter will have a bar code, and you are the scanner. And the Arbitron people want to hand these out, have people wear them and plug in at night and upload all the data. It reminds me of Rudy Rucker’s "Dreamland," everyone plugs in the socket behind their ear at night and dreams the social subconscious, through computer mediation. We’re teaching the computer what is in our field of consciousness.
But one thing I have noticed, in years of working with measurement systems. When you develop a method of documenting a system’s performance, and make management decisions based on that documentation, the system somehow adapts to looking good on paper, to the detriment of its performance in the real world. People become more concerned with how their ratings look, than whether or not the measurements actually are measuring anything real or useful.

New Design Magazines: Bad Artists Copy, Great Artists Steal

I got a new batch of design magazines lately, and oh boy are they great. I spend lots and lots of money on design magazines, it’s really expensive too because I buy lots of imported Japanese graphics magazines that cost $20 or $25 a pop. I could have bought a lot of hardware for the price of the magazines on my shelf. And when I say new, I mean these just arrived 2 months after release, but are full of tips that will not arrive generally into the western hemisphere for years, Japan is definitely about 3 years ahead of the rest of the world in graphic design, and I’m just 2 or 3 months behind that. I’m definitely not going to tell you the names of the magazines where I find my favorite tips, that’s my secret. But I’m not sure it would do anyone any good to look at them anyway, you have to be pretty fluent to get the details.
But sometimes you get a really great freebie too. I could not believe the free catalog from Design Within Reach. Wow. All your designer furniture fantasies in one catalog. Eames bent wood furniture, including the famous recliner that will probably forevermore be known as the Fraisier Crane chair (no fair, I saw it first). Mies van der Rohe strappy leather minimalist chairs. Breuer chairs in chrome plated steel tubing and thin flat leather planes. Noguchi tables and sofas. Forget the Aeron, I want the Eames Soft Pad Chair, a steal at only $2100. But when I got to this picture of a Le Corbusier armchair, I burst into tears. I saw the Warhol-Basquiat poster hanging on the wall, and I was momentarily overwhelmed by a flood of memories of the times when Warhol and Basquiat died. In both cases, I was inconsolable, and cried and cried for weeks. Darn it, I had to wipe away a tear right now. It seemed that when they died, the universe spoke up and said there’s no place for an artist like them, and maybe not for you either. But I digress.
The le Corbu armchair is an interesting reversal, you are a square peg and the chair is a round hole. It is the embodiment of le Corbu’s eccentric "modulor" scheme of relating architectural scale to the scale of the human body. It’s just like all of le Corbu’s works, an assault on your personal space. It’s too deep and too short, and he made it this way deliberately. You could maybe lie down on it if it were deeper or wider, but every single proportion is made to tell your body one thing: you’re not built to sit in this chair. On the other hand, the severe Bauhaus designs look like a forbidding, angular metal sculpture, but are very comfortable.
While le Corbu was influential, I think he was a major crackpot and megalomaniac. He wanted to do crazy things like level Paris and construct a planned community that was more reminiscient of the Reichsplatz than the City of Lights. Stupid designs like this le Corbu chair were the death of Modernism.

Topology Is Politics

When I returned to Art School a decade ago to finish my long abandoned BFA degree, an interesting event happened. Our school had a new Dean, he was ultimately doomed as Dean, but was a brilliant postmodern theorist. He gave his inaugural lecture on Postmodern Art. But our art history school had a focus on Dada and Duchamp and was moving pomo so this lecture could shape the direction of future curriculum. For me, the shift in sensibilities would be more obvious, I remembered the old school from the days when people used to talk about Grant Wood teaching painting. The lecture was highly anticipated, people had located some of the new Dean’s published papers but were not sure what he was all about.
The lecture began with the room darkening and slides appeared on the screen, this was another slide lecture, how many hours had I spent in slide lectures throughout my life, I could not even count. The slides appeared, and side by side were two nearly identical paintings, one by Gerhardt Richter, and one by Jean Dubuffet. These are my two favorite painters. The lecture began by posing the question of why these two paintings were in different genres, why was one pomo and one Modernism, even though they contained astonishingly similar content and were painted at almost the same date? Then the tone of the lecture changed. I was astonished to sit through an extremely abstruse lecture on Duchamp, n-dimensional physics, and topology and their application to postmodern studies. This is not the place for an intense pomo lecture, especially since this is my favorite topic and I’ll go on and on and on. But let me hit a couple of points. Fasten your seatbelts, we are entering the incomprehensibility zone.
In the old world-view of Modernism, there is one Great Work, we see farther than others because we stand on the shoulders of giants. We build a consensual paradigm, occasionally we have paradigm shifts but the great work moves onward towards perfection. We construct a map of reality, our reality is filtered through our perception. The reality is the Map. We are on the Chosen Path, and will not turn back.
But in pomo, the world view fractured sometime along the Vietnam War era, people lost their faith in a monolithic eurocentric world view. Perhaps there was a problem, a lack of correspondence between our mental maps and reality. The buddhists believe all suffering is caused by delusion that keep us from seeing the world as it is. Perhaps we are reading from the wrong map. Perhaps we should continuously deconstruct our predominant paradigm, and have the ability to choose which mental map is the most effective at any one moment. This was perhaps best expressed by Rudy Rucker, who wrote (paraphrasing here) "a man of true intelligence should be able to analyze things from many points of view, simultaneously." The choice itself had to be deconstructed. As comedian Ian Shoales said, "How many deconstructionists does it take to screw in a lightbulb? Even the asking of that question makes assumptions about the value of labor, phallocentrism, and enlightenment." This is the endless recursive quantum theoretical black hole of self-self-self-analysis, the abyss of incomprehensible drivel that pomo theoreticians and semanticians argue endlessly. But for them, the microcosm is the macrocosm, and the entire world’s condition rests behind every decision in every brushstroke. This universe is an manifestation of a continuous record of our millions of infinitesimal decisions that shatter our world-line into infinite multiple universes.
Whew. Well you can see why people hate Art Historians and their drivel. But this is my field and I actually like this drivel. So after the lecture, I went up and thanked the Dean for his interesting lecture, and told him he should read some of Rudy Rucker’s math books. I told him briefly about Rudy’s radical ideas about how life was a cellular automaton that constructed a fractal wavefront in n-dimensional space. And I briefly related one of his points back to an old computer hacker’s saying, "Topology is Politics." And when the Dean heard that quotation, he said, "What?? Where did you hear that?"
Yes, the battle between postmodernism and Modernism is the battle in topological space, an n-dimensional battle for our predominant paradigm, and the battle lines are drawn in the places that are most information-rich. I call it the "Paradigm paradigm." The new paradigm is that no predominant paradigm is valid, our mindspace and our reality are mapped by many maps simultaneously. When you pull out a map of your reality, how dense is it? How many dimensions? How many of the maps can you overlay crosscheck and deconstruct simultaneously? What assumptions are you making when you pick these maps? Why? What politics are involved?
So there you have the model for what is even happening in the world of Web Services (oh no, here it comes again). It’s the same battle of paradigms. We have one Modernistic monolithic monoculture monopoly, Bill Gates of Borg. You will be assimilated, resistance is futile. The current world view is propagated to all drones through Microsoft Critical Updates, we are all in sync, we the One, we are Borg. But can the unity and perfection of the Borg survive its obvious structural problems? Monoculture is prone to viruses and other unusual structural threats, the whole structure could collapse instantly. But the Borg continue to extend, and your biological distinction will be added to ours, adding to our perfection.
But Mac people think different. We are not Redmond geeks who watched too many episodes of Star Trek and haven’t evolved political sensibilities beyond Ayn Rand. We are not like Them. We have long resisted letting Bill Gates and other megalomaniacs get their Borg probes into our machines. We want control of our configurations and how our machines perform is strictly our decision. We’re restructured with armored BSD and high power Unix, it is an multiculture of cooperating standards. It is a perfect economic model of open source and a little proprietary eye candy and OS icing on the cake to keep customers attacted to the products and buying them. But when we look at a product like Radio, it seems to me that Dave wants to be Bill, and hates Steve. Dave wants to run his daemon in your userspace, userspace is remapped as Userland, continuously updated and linked to the centralized Borg database, just like Bill’s. That way his every expressed thought, his algorithms will battle it out in the netspace. It’s a battle for dominant net paradigms, and Dave is a control freak. Customers are only a carrier wave to deliver Dave’s standards to the netspace. If he could do this without those pesky customers getting in his way, that would be preferable. But then how would he make a buck? Gimme a break.
So in case I’m not making myself clear here, which is likely, let me make it even more clear. Dave, WTF are you doing? I’m mostly a content creator and I don’t care about this political battle for networking topological standards, I have work to do, I’m busy. Get your act together. Get a Mac. WTF are you messing with dual CPUs and samba and odd configs with old linux distros? Get a dual-1Ghz Quicksliver Mac and put in a high-speed disk system with a redundant RAID and see what Exodus can do with its Gigabit ethernet, they’ll love it. These systems are reliable and sturdy, get the MacOS X clients working up to those standards. Get your servers off your bozo boxes and put it on one unified Mac, running in BSD. Check out the NetInfo system, written by people who would understand what you’re trying to do. Get a machine with a Superdrive so you can do a DVDR backup of 4.4Gb and not have to worry about downtime and major incidents. Get Serious. We like reliability and long uptimes. I seem to recall even Adam Curry made some remarks at how he wrote Applescripts to quit and restart when it hangs, your product should not need such close supervision. Get serious about core performance before new features. And get out of that Microsoft-centric mindset, I’m sick of creeping feature-itis and bloatware and poor performance and Borg probes. Even Microsoft is on a new-features moratorium until the end of their 30-Day security review (now nearing the end of its 3rd month). Even Microsoft realizes, somewhat reluctantly, that someone will build it right if you don’t.
So let’s go back to Art School one last time and get out of here. One of the continual ordeals of Art School is the periodic group critiques with your classmates. As G. B. Shaw said, "it is not the critics role to say whether or not he was amused, but to say why he was or was not amused." But critiques can turn into horrible political and social battles. The problem is simple, people fail to understand that criticism does not equal condemnation. If I do a structural analysis of someone’s work in front of them, and they hear you say this bit works and this bit doesn’t work, most people only hear that as condemnation, especially those people with bloated egos. It becomes personal, and people respond in kind, it can become a vicious circle. People who have a distinct opinion about their work tend to believe that their vision is the only valid one, and no other way of working could possibly be valid. Rigid paradigms are not sustainable in this postmodern age. So Dave, get over yourself, check your paradigm and get to work.

BlogTV: The Curse of Rodney King

I decided to post a preview of my upcoming project, its release was delayed by more than a week. This video is the result of many weeks of painstaking computer graphics work, a job I did long ago. It has not been seen for many years, and this particular version is now in my sole posession. The story of this video’s production is a convoluted tale from a dark time, I will release the story soon, and I will not finish until the tale is told in full. But I have decided to restructure it into a longer multipart tale, to release it over a period of a week or so. Unfortunately, as I began that process, I was delayed by other people’s technical problems which were forseeable, some people like to tempt fate. Their problems will not become any part of this story, that last chapter will be expunged. But the curse has already landed on them as well.
The following BlogTV presentation is a rotoscoped version of the first 7 seconds of the Rodney King video. ISDN-speed users should get a fairly clear image, T1 viewers will be the only ones able to see the full effect. 56k users don’t even bother, you’ll see nothing but a blur, I’m working on a better presentation for ISDN and 56k but this appears to be impossible for 56k. You really need T1 bandwidth for this one. See it now, I’m taking this offline soon, it is not a good idea to publish parts of the last chapter of your story first, especially a first draft.

This is the first 7 seconds of the video, when the cameraman, George Holliday, was fumbling with the zoom and focus. What happened in this blurry section became the major point of the LAPD officers’ defense and the crux of the LAPD4 trials. At the moment the camera starts, you can see the ghostly, blurred images of the officers and King. The police officers claimed that King was upright and attacking them during these 7 seconds, but once the video is rotoscoped, even through the blur you can see that he’s already going down on the ground and taking blows to the head and getting tazered. The camera finally snaps into focus and stability, the video stops here but Rodney King’s ordeal has just begun. Now, for the first time, you will see what really started the Rodney King incident.

j00 R 0wn3d

A few months after the Ramen Worm passed around, I had a spare MkLinux server, so I decided to put the machine up on my cable modem with the insecure wu-ftpd running and see how long it took to get 0wned. It took about 18 hours. MkLinux was extremely secure and not vulnerable to the Ramen Worm until I deliberately opened it up. I took out all the other usual linux guts so there was not much you could do once you got root. The PPC distro was foreign enough that whoever owned me couldn’t do much but reboot me a few times. They quickly became bored with the slow speed of my PPC 8100/110 and gave up. Ha.
The surest prevention for crime is to have nothing worth stealing.

Cher Ami

There’s a been a one-legged robin hopping around in my back yard for the last couple of weeks, but it’s been missing for the past few days. It used to hop around in the grass balancing on its one good leg, picking at bugs. I wonder what happened to it, I think it was chased away by aggressive Purple Martins. Whenever I saw the poor robin, I thought of the story of Cher Ami.
Cher Ami was a carrier pigeon of the US Army Signal Corp, it delivered the message of the Lost Battaliion. The story was recently featured in the TBS made-for-cable movie The Lost Battalion. It follows the path of Cher Ami as he is carried deep into enemy territory in a wicker backpack. The battalion was cut off in enemy territory, lost, bombarded by their own artillery, and could not get a message back to HQ for relief from friendly and enemy fire. Cher Ami was the last pigeon the force carried, it was their last chance to send a message. The movie shows his release, the Germans loosed a volley of small arms fire, hitting the pigeon in the breast and leg. Cher Ami arrived at HQ with the message capsule dangling from his half-detached leg. For meritorious service above and beyond the call of duty, including 12 successful flights during the Battle of Verdun, Cher Ami was awarded the Croix de Guerre with Palm. Cher Ami survived but succumbed to his wounds after a few months. He was preserved and is on display at the Smithsonian, standing proudly on one leg.

Ice Cream Trucks From Hell

I had a good laugh over a recent blog item by Tom Tomorrow, commenting on a community fighting excessive noise from ice cream trucks playing jingles too loud. He said he used to live in an apartment right above the spot where an ice cream truck parked every day. It reminded me of a memory I totally suppressed.
When I lived in Downtown Los Angeles in the loft district, I lived right next to the ice cream truck depot that served all of East LA. It was known to the locals as Ice Cream Land. This was no ordinary depot, this was the place where the most decrepit ice cream trucks in the city loaded up in the morning, and came back to park at night. And these were no ordinary trucks, they were converted from ancient US Post Office mail trucks. During the summer, all day long the trucks came and went, playing garbled tunes from broken tape recorders. It was like a continuous parody of ice cream trucks all day long.
But that wasn’t the worst part of Ice Cream Land. Oh no, not by a long shot. Every night the trucks emptied out their unsold wares back into the freezers, and cleaned out their trucks. Every night there would be new rivers of rancid, sugary milk flowing down the sidewalks and down the gutters. After baking in the sun the next day, the concrete would turn black, leaving a permanent stain to join the thousands of other stains. The sidewalks were completely blackened in some places. The stench was absolutely unbearable, and rancid milk is the one odor I hate the most. 20 years ago, I had a short job installing computerized milk fat testers at a dairy in Dubuque, Iowa, I haven’t been able to drink milk since that day, and even the faint odor of sour milk makes me queasy and brings back horrible memories of the odors of that place. But now I had to live with that smell every summer day. And I had to walk past Ice Cream Land twice a day on my way to and from work, trying to find bare patches of unstained concrete so I wouldn’t track that horrible smell around on my shoes all day.
If anyone had seen Ice Cream Land in its natural state, they would never buy off an ice cream truck ever again.

BlogTV Flashback: Apple’s Golden Age And How It Ended

I am proud to present two videos from my ancient archives, these videos represent the rise of the Macintosh Computer, and Apple’s downfall in the office market. When these videos were released, they were the latest marketing materials I used daily in my job at the largest Mac dealership in the US, but I suspect these videos have not been seen in public for nearly 15 years. I am presenting these two short videos in their entirety, I am claiming Fair Use since these materials are of no current commercial value to me or Apple, I present them for historical interest and to stimulate scholarly analysis of the current state of the computer market. Those who do not learn from History are bound to repeat it.

Apple’s Golden Age: The Birth of Desktop Publishing
Apple first attempted to explain Desktop Publishing and the Laserwriter with this video released in 1985. This crude video is a low budget production, but the excitement of the product shows clearly through the testimonials of designers. We are treated to a vintage computing demonstration of Pagemaker 1.0 on an original Macintosh 128 with 2 floppy disk drives. Aldus (the producer of Pagemaker) provided demo disks to dealers so we could perform these exact same demonstrations to customers. The effect on customers was astonishing. Nobody had seen anything like it, it was the killer app. Macintosh sales exploded.

Apple truly had a revolutionary product with the Laserwriter and early Postscript-based programs like Aldus Pagemaker. We take DTP for granted now, it is quite a shock seeing its early state and remembering that this used to be impossible. One of the reasons this marketing campaign was so successful was its tight focus on a specialized, expensive, labor-intensive market. Designers responded to this video due to the intimate presentation of the voices of individual users, and their knowledge of how to directly apply the Mac to their work. This was much in keeping with Apple’s new Macintosh GUI philosophy, of focusing on users’ interaction with their work rather than focusing on interaction with the computer. DTP programs used real-world metaphors familiar to designers, they could work like they always had, but quicker and more simply.
But Apple had a problem with the roll-out. Apple would only sell Laserwriters through advanced dealerships, which meant you had to sell and support the Lisa in order to get the Laserwriter. I spent months arguing with management at my dealership to convince them to make this investment. Finally we bought a Lisa, shoved it in the corner, and put the Laserwriter in the central position in our store. They flew off the shelves, we couldn’t keep them in stock. The Laserwriter didn’t really take off nationwide until more dealers got access to the product, when dealership restrictions were relaxed.
Eventually the Laserwriter got up to speed in the market and became one of Apple’s most profitable products. Since the Laserwriter was such an expensive item, it tended to be shared in workgroups with Appletalk networking. Many offices reorganized their networks and work processes around Mac DTP systems, it was Apple’s entryway into corporate offices nationwide. It truly was Apple’s Golden Age.

Apple Loses Its Focus: The “HeloCar” Desktop Media Campaign
Apple and their dealerships had grown fat with profits over the few years that have passed since our first video. It is now 1988 and the Mac II is the top-end product. Apple wants to move into new corporate and creative markets with innovative products like Hypercard, Illustrator 88, scanners, and new color displays. The 1988 video is very polished and professional, it was obviously produced by Apple’s advertising agency, it was released in coordination with a massive national TV ad campaign. It looks beautiful, but became notorious as one of Apple’s worst marketing blunders.
The video ran into problems immediately. The support materials for this campaign were excellent, but when we showed it to customers, nobody could figure out what the campaign was actually selling. Some people who saw the ad on TV actually thought the HeloCar was for sale. But this confusion was only natural, there was no core product, even Apple didn’t know what they were trying to sell. Apple seemed to be on the right track by focusing on how a product could be presented in different media; print, color slides, Hypercard animations, etc. but nobody understood it.

The video does have a few good points. It begins with a demonstration of animated Hypercard storyboards for TV commercials. Everyone could easily comprehend that these simple animated black-and-white images became the TV commercial with Wilford Brimley. Advertising agency workers who saw the video in my shop asked to buy the storyboard software. We had a difficult time explaining, no, this really wasn’t a product, it’s Hypercard and you make your own storyboard software, it’s easy. But Hypercard was too nebulous a product to push in this manner.
The video continues with a corporate executive from Arco explaining the cost savings using the Mac for producing complex corporate documents. The cost savings statistics are riveting, and customers responded positively. But they go off on a tangent about how they have produced thousands of customized maps to show their truck drivers precisely how to drive through each unloading zone. I suspect that these maps were completely ignored by the drivers and regarded as unnecessary managerial interference. There are demonstrations of Hypercard presentations using an overhead projector and LCD panel, this was the only product available for doing serious presentations. Even the LCD projection system was a novelty and very costly at this time. However, I also see an early sign of where this product was headed, when a manager goes to his secretary and says “Make sure each department has a different effect, like a barn door or a wipe.” Style is beginning to triumph over substance. The entire concept of DTP is beginning to lose its focus, under the direction of corporate drones that want glitzy presentations to dress up the same old boring useless information. Welcome to the Dilbert Zone.
But most baffling of all was the interactive training demonstration. Now this was an area I knew well, I’d worked developing computer instructional software since 1975, and Apple’s product was perfect for this application. Apple wanted to push into corporate training markets and I knew that if anyone could market this, I could. But the demonstration was completely incomprehensible to my customers. A trainer from GTE explains how he uses Hypercard to train engineers to analyze air pressurized underground cable conduits. This example application was beyond comprehension, nobody could wrap their minds around it and see how this applied to their own corporate training needs. It was a complete flop in the market. Yet at the same time, Apple’s own training materials were top rate. We usually showed Apple’s own training materials as an example, and customers were even more afraid of it, they feared they could never come up to the level of Apple’s documents.
The video ends with a charming little segment about a woman living on a remote island, she publishes a small newspaper for the few dozen island residents. Perhaps more clearly than the other segments, it presents the essence of what a Mac does for a single computer user. And perhaps this is not surprising since it most clearly represents what was so great about the original 1985 Mac DTP video. But perhaps Apple inadvertently marginalized themselves with the image of the lone old woman on an island publishing a newspaper read by nobody.
I may seem overly critical of this second video and Apple in general, but I am only reporting how it was received in the marketplace by my customers. My store was the largest Apple dealership in the US and the flagship of a large chain, we tested and rolled out many marketing campaigns and it was considered crucial to a campaign’s success that it first succeed at our group of stores. It seems like this second video should have been a smash success, it had all the advantages the first one did not. It was prepared by professionals, it was tested by focus groups so it would appeal to new corporate markets, and backed by the best high-powered ad agency analysts that money could buy. And it was a huge flop. Especially compared to the first video, which is just some people sitting down in front of a camera and saying “hey check out what I can do with Pagemaker.”
In retrospect, I can see that Apple was beginning to lose its focus under an expanding professional management system. I recall hearing a lecture in about 1988 from an Apple VP, he spoke about “predictive reaction.” He asserted that with new complex machines like the Mac II, it was taking up to 3 years to get a new machine to market, so machines needed to be designed to compete with the other machines that other vendors could ship in 3 years. Apple was truly chasing ghosts.
What Apple really needed was to try to understand its own strengths and run with them, instead of presenting itself as an unfocused jack-of-all-trades. Apple actually ran a competition called “The Apple Advantage” to see if successful dealers could create presentations that showed what made the Mac so insanely great. I used this as an opportunity to teach Apple what they had been missing in the design market. I showed what my media-industry customers cared about most: presenting a visually consistent image in every media they produced. Companies like CocaCola and McDonalds spend billions annually to assure their logos on their products connect visually with their advertising media with a consistent appearance. Now this power was available to everyone, and every document a company produced could be a high-impact point of visual contact with the customer. Apple loved the presentation so much they adopted most of it for their next DTP campaign (but that is another long story). But by then, it was too late. Apple’s short-term loss of focus allowed other aggressive competitors to consolidate the office market. It would be a long, dark time before Apple found its true way again.

Special thanks to Nate for help compressing these videos on his nice new Quicksilver Mac. And Steve, I know you’ll read this (and if you don’t, your people aren’t doing their job). Mail me, we should chat. You could use a guy like me.

Who Ate Apple’s Lunch?

Apple has a serious problem, someone is taking food right out of their mouth. In a slow economy, CPU sales are slow even though users want to upgrade to new powerful machines. What is the problem? The lack of MacOS X drivers for legacy peripherals is strangling CPU sales. Mac owners are forced to replace perfectly good peripherals because there are no MacOS X drivers. Limited hardware budgets are being consumed by replacement peripherals, when people would much rather spend their money on a new PowerBook or a dual-1Ghz desktop machine.
My own situation is perhaps typical. I have an original B&W G3/400U2W, it has excellent SCSI disk performance that rivals even modern machines so I’ve kept competitive even though my CPU is a bit slow. I also have a SCSI Mitsubishi 4x CDR, a 9" serial Wacom tablet, an Epson 636 SCSI scanner, and an Epson 1520 wide format inkjet printer. None of these peripherals were initially supported in MacOS X. Official SCSI CDR support only arrived with version 10.1.3. My SCSI scanner worked with Vuescan, but the software is very poorly written and definitely not suitable for professional work. My Epson 1520 printer has no drivers. My serial Wacom tablet must be almost 15 years old, but it works fine (except in MacOS X).
Apple knows their partners need to make money too, and Apple has allowed their partners (like Epson, Hewlett-Packard, Canon, etc.) to make a few bucks at their expense by allowing them to grab these lucrative replacement peripheral sales. But now these partners are exploiting Apple by stalling on legacy driver releases. Apple needs to put more pressure on these peripheral vendors to support a wider variety of legacy peripherals. If the vendors will not support Apple, Apple will have to stop these vendors from eating their lunch.
Vendors like LaserSoft are vital to fixing this situation. LaserSoft quietly released their SilverFast drivers for SCSI scanners from Epson, Microtek, Polaroid, etc. I called Lasersoft a few months ago, their rep said that after Photoshop 7 shipped, they’d release new OS X plugins almost immediately, and they sure did, right on schedule, with new scanner support being added almost daily. Silverfast is a graphic artist’s dream, it would be almost impossible to improve upon it. It comes in a simple $50 version and an advanced version that can be used with an ICC sample target to generate incredibly accurate color profiles. You can even download a demo and see if it works with your scanner before buying online. I would much rather use this advanced software on my old scanner than purchase another new scanner from a company like Epson that has already shown its unwillingness to support me. But LaserSoft has shown that they intend to support advanced MacOS X features, so I will support them.
And this is how Apple can apply the pressure. When 3rd party developers fill in the gap, these "forced" sales of new peripherals are slowed down. Apple should take this money away from their greedy "partners" and support the 3rd party software developers that will help them. Every $200 printer and $300 scanner that can be salvaged by a $50 driver is a big chunk of money returned to the CPU fund. Perhaps Apple recognizes this. I read a recent report that Apple had licensed the open source Common Unix Printing Environment (CUPS) for use with a future MacOS X update. I hope that it comes soon. CUPS is a universal printer driver environment that comes from the BSD/Linux world. Just about every inkjet and dot-matrix printer I ever heard of is supported. I tried compiling and running CUPS to run my Epson 1520 over a serial port, I was able to get the printer to print random characters, spitting ink off the edges of the paper. After about an hour cleaning ink off my printer platen with a Q-Tip, I decided I could wait until Apple debugged and released CUPS.
So now I only need Wacom tablet drivers. Wacom recently announced that they would not release serial tablet drivers for MacOS X, but offered an upgrade instead. You can send in your serial tablet and they will replace a circuit board and convert it to a MacOS X compatible USB tablet for about $170. Unfortunately, this offer only extends to 12" tablets and above. My tablet is a 9" tablet, I paid $600 for it back when that was real money. And it still is real money. The nearest replacement is the 9" Intuous tablet, for about $450. I suppose I will have to continue to live without a tablet.
Perhipheral manufacturers had better wake up and realize they will be irrelevant in the Mac market unless they get busy and release more drivers. Apple had better wake up and realize they are on the open source "release early and often" system and should get CUPS out the door soon, before it is too little, too late. And while they’re at it, maybe Apple could find a nice BSD or Linux driver for Wacom serial tablets and port it to MacOS X? Please?

Bill Gates is a Criminal

gates

Bill Gates has testified before US District Court for the first time. His direct testimony has been described as an infomercial for Microsoft’s business practices. Gates argues that what’s good for Microsoft is good for America. He argues that the proposed penalties will cripple Microsoft’s business practices. Excuse me Mr. Gates, do I need to remind you that you lost and the penalties are specifically intended to cripple your illegal business practices? Gates’ megalomania is so great, he continues to scoff at the Law in front of the very judge who is about to sentence him.In cross-examination, Gates was forced to admit he was a criminal. Gates finally admitted to taking illegal actions against competitors like Apple, Netscape, and Sun. Microsoft must not be allowed to continue to profit from its prior illegal actions, and should be forced to distribute QuickTime, Java, and Netscape with all Microsoft OS products. Ultimately, Judge Jackson’s original remedy was correct, nothing short of the “corporate death penalty” of breaing Microsoft into smaller companies will stop this monopoly. Microsoft should be forced to divest itself of

assets in other crucial technologies, and prohibited from future investments that could allow it to create new monopolies in areas outside its core business. Microsoft must not be allowed to use its hoard of cash to control the future of the computing industry or any other industry. Microsoft’s monopoly does nothing to promote innovation or economic growth, it stifles that innovation and growth until it can figure out how to make it profitable for Microsoft. The reason you don’t have 100Mb Ethernet broadband to your home is that Microsoft hasn’t figured out how to make a profit from it. The reason you don’t have 3rd Generation portable phones is because Microsoft hasn’t figured out how to profit rom them. The reason you don’t have TV on-demand via broadband is that Microsoft hasn’t figured out how to monopolize and profit from it. Microsoft will attempt to monopolize every future technology unless the the Government stops them. Bill Gates once boasted he was more powerful than the US Government. It is time to teach him a lesson. Some have argued that divestiture is traditionally considered inappropriate for monopolies that were not created through mergers or acquisitions. But this is precisely how Microsoft gained its power, by assimilating smaller corporations and promoting their technologies as “Microsoft innovations.” And this is precisely why Microsoft must be broken up and forced to divest. I once won a contest that sought the best plan to break up Microsoft. I said that initially, I thought that Bill Gates, Steve Ballmer, and all Microsoft employees and properties should be broken down into subatomic particles with high-energy radiation beams. However, on second thought, I figured that Gates and Ballmer would absorb the energy and like the Borg, assimilate that energy and become even more powerful and indestructible. So I decided to consult Federal Regulations and see if they had any guidelines. And I found just what I wanted.

choking-hazard-labelI proposed that in accordance wth the regulations of the 1994 Federal Child Safety Protection Act, all Microsoft properties should be broken into the smallest possible pieces but no smaller than 1.75 inches in diameter, so that those pieces would not pose a choking hazard to children. For my proposal, I won the Grand Prize in the contest. The award was a t-shirt with the word “Microsoft” in graphics that looked like the Monopoly board game, with the little Monopoly man with the top hat and cigar poking out through the “o.” I never received my prize. I would have worn it proudly.

© Copyright 2016 Charles Eicher