Not Yet Coming Attractions

I heard a strange new commercial pitch for a weekly TV drama, it said “4 all-new episodes coming up in only 2 weeks!” That certainly is the most original pitch I ever heard. I prefer to think of it as an announcement that the next 2 weeks would be reruns, with no new episodes until May sweeps.

What ever happened to the TV schedule? It used to be the networks would run a fall season of new episodes and then they’d replay them again as summer reruns. But somehow that changed, nowadays the scheduled shows default to reruns, and a new episode is a special event.

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