Akemashite omedetoo gozaimasu! I used to send out New Years cards, but nobody ever sent me any in return so I gave up. So I just whipped together a nengajou for the web instead.
Category: General
Christmas 1984: The Great Apple//c vs. PCjr Battle
The Golden Age of Computer Sales surely must have been Christmas 1984. The Macintosh had just been released, Compaq and IBM offered powerful new CPUs, but the real action was a massive Christmas sales battle between the Apple//c and the IBM PCjr. I remember it well, I was working at ComputerLand in Los Angeles, and I was at the very center of the battle.
The ’84 christmas season would be an inversion of our usual high-end sales efforts. Professional computers from IBM and Compaq were too expensive for the seasonal retail market, and the Macintosh was too new and little software was available. ComputerLand was always intensely busy in December, handling christmas shoppers as well as large corporate customers who had to spend their budgets before December 31. Amidst all this flurry of year-end sales activity, Apple and IBM decided to fight it out in the low end consumer market.
The Apple//c was a pretty darn good computer. It was inexpensive, with nice peripherals including a mouse, which had just made its debut on the Macintosh. The //c and the Mac casings were produced by Frog Design, so consumers got some of the cachet of the Mac even if they could only afford a //c.
IBM’s competition was a notorious flop, the PCjr. It had just been revamped, the “chiclet” keyboard was replaced with a better model, an inexpensive (but blurry) color monitor was standard. Microsoft produced a “sidecar” with extra memory and a Mouse, and bundled it with primitive apps like PCPaint and PFS:Write. Some of the PCjr’s programs came on ROM cartridges since there was only 1 floppy disk drive, with no room for both programs and data. Naturally, the Apple//c outsold the PCjr. about 10 to 1. Despite IBM’s renewed sales push, the PCjr was dying. It was made specifically with the intention of eroding Apple’s lucrative consumer market. IBM desperately wanted to damage Apple by killing their lucrative Apple II cash cow, at a time when investment in the new Macintosh was a heavy drain on Apple’s financial resources (and let’s not even mention the Lisa debacle).
Apple did one really brilliant thing, they worked with Frog Design and their ad agency Chiat Day to produce a most excellent point-of-sale retail experience, foreshadowing today’s Apple Stores. And my store in Studio City was a showpiece. Apple produced glossy 4-color packaging for the //c, it had all the sales information written right on the box. We received dozens of empty boxes and we folded them all up and it looked like we had hundreds of computers on display, it reminded me of Andy Warhol’s Brillo box sculptures. Apple claimed that all you had to do to sell the //c was put one of the dummy boxes in the customer’s hand, get them to a demo station, or do anything to get them to touch the product, and they’d fall all over themselves to hand you money. It worked.
Even better for us salesmen, ComputerLand pulled a trick unheard of in the LA computer market: we negotiated a mass purchase deal so our cost for the //c was $100 lower than any other store in town. We sold the //c at a price $1 less than other dealers’ wholesale cost, we had a lock on the //c market because our competitors had to sell at a loss to match our prices. But the ComputerLand salesmen wouldn’t go for it, they thought the //c was a huge waste of time. The profit on a //c was only $99 and the sales commission was $8, and nobody wanted to waste time with a sale that would net you $8 when the phone was also ringing off the hook with year-end corporate customers making hundreds of thousands of dollars of year-end purchases. But our store figured out a way to juggle things, and Apple sweetened the deal for the salesmen with “spiffs.”
Spiffs are Sales Person Incentive FForms (or something like that). For every Apple you sold, you fill out a form and get a bonus. Suddenly everyone got interested in the //c. Apple had no idea we could sell so many computers. The top prize was a //c computer plus a cash bonus, Apple expected a few salesmen would reach the goal by late December, but I had already won the top prize twice over by the end of the first week of December. During the busiest store hours, sometimes a dozen customers would be stacked up at the register, listening to us explain the features of the computer as we wrote up the sales receipts as fast as our pens would write. And Apple forced a time-consuming duty on us, we had to get the customers to fill out the warranty forms and give us a copy for our spiffs. Customers were hesitant to fill out the forms if the machines were purchased as gifts, it was a real problem to get them to do it. But we persisted because that was how we got paid.
Throughout Los Angeles, ComputerLand had a complete stranglehold on Apple//c sales. Some of the other chains switched to pushing the PCjr, and we started to get some inquiries, and even I sold a few despite my best efforts to push the //c. IBM had a spiff program too, and I won a PCjr of my own. My boss knew I had both a //c and a PCjr, so I was designated as the chain’s expert on these units. My phone started ringing off the hook with sales inquiries from employees at the 5 other stores. I was working 70 or 80 hours a week with corporate customers and retail sales, and now I got stuck handling //c sales questions for other salesmen in our chain. This was supposed to be a computer that took very little time or effort to sell, so I decided to write a few memos on how to sell the machines, just to get these constant questions off my back. I’ve scanned one report and produced a downloadable Adobe Acrobat PDF file. This is a fun old document full of bad attitude, I wrote it on my PCjr, and printed it on a daisy wheel printer. I could only find final copies of the first two pages, so I’ve substituted an incomplete draft copy of the last 3 pages, along with an illustration.
This document is interesting for a variety of historical reasons, it shows an early attempt at desktop publishing. The draft pages were printed on my Epson dot matrix printer, it had a bad pin in the print head so the text is barely legible, and it printed so faintly that I always used boldface. Illustrations were xeroxed from books, then glued in place on the printed page, and the final copies were xeroxed like a ‘zine. It is rather amusing to see what was considered a complex word processing document in 1984. It had italics and indented columns and everything!
IBM heard about our massive Apple//c sales and called up our store’s owners to find out how we did it. They wanted to know why the PCjr wasn’t selling as well, and how to get a piece of the action. My boss asked me to work with IBM and I said absolutely no way was I going to help IBM, I was selling dozens of Apples and I didn’t see how competition from the PCjr was going to make me any more money. My boss made it an order, if I wanted to continue to sell anything in their store, I better help them out. It was already the end of the first week of December, there was nothing IBM could do to catch up in the two remaining weeks before christmas, so I agreed. The owners said they’d come with a guest right at closing time on Friday evening.
The owners arrived at my locked-up empty store at the end of a long work week, and I was introduced to the VP of the IBM Personal Computer Division. There was no doubt I was dealing with the highest levels of IBM, and they took this problem quite seriously. I could only think of one thing to do, I asked the VP to walk in to the store and browse as if he were a customer, and I’d greet him and treat him the way we handled customers, then we’d compare the //c and PCjr sales experiences. I’d just spent all week delivering this sales pitch to hundreds of customers, and now I had a solo command performance in front of the IBM VP in an empty store.
The VP walked in and came up to the first sales kiosk, the PCjr. It was on and operational, but there was nothing on the screen. He stopped and looked at the unit, then moved on to the second, less favorably placed kiosk and looked at the //c, which was running a demo disk. He poked a few buttons, moved the mouse when prompted, as I watched him from a distance. Then I came up and said, “hello, may I help you?” and treated him like a customer. He said he was interested in comparing the two machines, so I gave him my best demos on both the machines. And I do absolutely killer demos, we did a simple word processing document and printed it in mere seconds, using Appleworks vs. PFS:Write. At the end of the demos, the VP was baffled. The demos were relatively equivalent, demonstrating the same functions, the computers were fairly evenly matched in cost and features, why wasn’t the PCjr selling? I told the VP that he’d failed to observe one thing. Notice that the PCjr was inactive and had a blank screen when he first approached it, but the //c had a nice demo disk that attracted him to interact with the machine. I explained that we could not leave the PCjr in an operating condition, customers would shoplift the expensive ROM cartridges, so we had to keep them locked up and only demo the machine on demand. But if someone swiped the Apple demo disk, I had an extra disk in the back and I could just make a new copy. I explained how this was the crucial difference, the Apple attracted customers all by itself, but PCjr was an inactive lump of plastic unless we actively demoed it. Apple had a carefully planned retail experience, IBM basically had none.
So the question was posed to me, how does IBM fix this? I told the VP there was absolutely no way to catch Apple, their campaign had been building for months. I said they desperately needed an interactive demo disk like Apple’s, but there was no way they’d be able to write and distribute anything like that before christmas so they were pretty much screwed. I was completely blunt in my opinion. IBM has huge marketing forces, but they are notoriously slow to get into action. The IBM VP seemed to agree that any new sales effort was too little, too late, but he asked for a copy of Apple’s demo disk, so the owner quickly popped it out of the //c and handed it right to him. We wrapped things up, and the VP thanked me for my help and we all went home. It was a Friday night, and time for some rest before the big sales weekend was upon us.
On monday morning, a courier arrived with a package from IBM, containing new demo disks for the PCjr. I looked at the dates of the files, they were all created from scratch on saturday or sunday. It was obvious what happened, the IBM VP had cracked the whip, and a huge group of programmers had labored continuously through the weekend to produce this disk, and shipped copies out to every IBM dealer in the US overnight at huge expense. We ran the demo disk and it was absolutely fantastic. From that moment forward, the PCjr matched the //c in sales. I had given IBM exactly the information they needed, I didn’t think they could respond in time, but they did the impossible. IBM put a huge dent in //c christmas sales, and that was the only reason the PCjr existed. It had no function except to kill Apple II sales. Still, it was a Pyrrhic victory for IBM, they lost money on the PCjr, but they gladly flushed money down the toilet as long as it kept people from buying Apple computers.
In the end, it was a very successful sales season for everyone, money was moving and we couldn’t grab it fast enough, and everyone went home believing they had achieved their goals. It was peak of the 8 bit computer era, and the dawn of mass-market computing. But it was also the end of the 8-bit microcomputer era, and a harbinger of Apple vs. PC battles of the future.
What is the Body Count in Afghanistan?
The US press has been conspicuously silent about the casualty figures for US forces in Afghanistan. But after a recent death by enemy action, The
Washington Post reports the current figures:
…26 American servicemen had been killed by hostile fire and 137 wounded since operations began… a further 28 have died and 115 injured in “non-hostile” incidents..
That’s 54 deaths and 252 wounded. But tonight I heard the NBC national news say the total death count was fifty. What are the real numbers?
Update: The Washington Post has scrubbed the article, it no longer contains any reference to 115 injured in non-hostile incidents.
Inexplicable 1/2 Power Outage
Half the electric power is out at my home. The computers and TV in my office are powered up, but the room lights won’t turn on. The TV upstairs doesn’t turn on. Lights in the bathrooms are so dim they barely light up, but the kitchen lights work. The microwave oven works but the stove and refrigerator are out. I checked the house circuit breakers and they’re all OK. This is incomprehensible, electricity just doesn’t work that way. A power company truck is parked out on the street and they’re working on something, I don’t know what could be wrong but I hope they fix it fast, my furnace is out and it’s geting cold!
I rarely have power outages, I’m less than 1/2 mile from the main power substation. The last time I lost all power, a tornado knocked down the main power lines into the whole city, and it wasn’t restored for 3 days.
Update: the power guy came to the door and told me they were replacing a bad buried power cable, so I’d lose power completely for about an hour and then it would be up and running. I had to turn off the server, now my 60 day uptime is reset to zero, darn it!
Christmasland
Once upon a time, I used to work at Christmasland. Christmasland was a shabby, disused warehouse that my father’s florist shop used to store massive quantities of christmas decorations. Throughout the year, it gradually filled up with cheap Chinese-manufactured plastic christmas trees and decorations, then in November, it opened to the public. It was my after-school job to run the cash register, and everything else for that matter, I was the only employee.
Working at Christmasland was sheer torture. That was not because of the crush of customers, most days we would be lucky to have one customer. The torture was from the Muzak. This was the real official Muzak, my dad purchased a tape loop with a 10-minute medley of christmas carols. I had to sit there hour after hour, with nothing to do but listen to the same damn christmas carols, over and over and over. I used to complain to my dad, couldn’t I turn off the music when there was nobody in the store (which was almost always)? He would reply, “the music isn’t there for YOU, it’s there for the CUSTOMERS.” I always thought that he proved my point, I could just turn on the music when the rare customer came in. He didn’t go for that idea.
To this day, I cannot stand christmas carols. Whenever I hear one, all the blood rushes to my head, and I cannot help myself from becoming enraged. I’m programmed to hate carols, like I was Pavlov’s Dog. I warn you, don’t ever play christmas carols when I am within earshot.
New Japanese Design Magazines
I just got the latest design magazines from Japan, and this month is the usual excellent package of amazing graphics tips. This month’s MdN has a special paper cover, it’s a laminated plastic with sparkly holographic pixels all over it. I was especially interested in GW magazine, they have a lesson on 3D CG modelling of the eye. This lesson focuses on a particularly Japanese characteristic, the eyelid and epicanthic fold.
The problem is that none of these designers really understands the bigger picture of cranial anatomy. These models are skin deep, they do not have the presence that is possible if the figures are based more accurately on familiar human anatomy. These diagrams are from “Anatomy for Artists” and dates back to 1923.
The author of this anatomy book is an eye surgeon, and describes ethnic variations on the eye structure in detail, such as the epicanthic fold in the corners of the eyes of Asians. However, the underlying structure of the orbit, supranasal prominence, and malar bone are fairly universal between all human genotypes, and are not accurately proportioned in the Japanese CG design. The face is too flat, the eyes are not set deeply enough, without sufficient depth in the structures of the nose, cheekbones, and eyes. The nose and lips are too low because the maxilla structure is incorrect. You can clearly see the differences since both of the illustrators show the same profile.
The theme of most western academic drawing studies is anatomical, to build figures from the skeleton and musculature outwards to the skin. The Japanese diagrams illustrate the surface of almost the same area, but there are differences in proportion that are not very realistic. I notice that Japanese designs tend to exaggerate the size of the eyes, like comic books. Unfortunately this doesn’t work very well in 3D work, since the face is viewed as a whole and any changes in proportion are instantly obvious. The subtle changes made by the CG artists can’t really be accounted for as stylistic variants, since they’re trying for accuracy in these demonstrations. The fact is, this is CG art by nonartists, who do not know the underlying skeleton and musculature that makes a face work.
The $250,000 Gloves
If you handle photographic negatives and prints, you need a nice pair of white cotton gloves. Most people use the crappy disposable Kodak gloves, but I don’t like them because they’re too small for my big hands. This is one of my favorite gloves, it is one of a pair of gloves that cost $250,000. Or more accurately, it came free with a $250,000 DaiNippon Screen drum scanner. Most of the scanner operators liked to do oil mounting when scanning transparencies, so they didn’t use cotton gloves. I liked dry mounting for scanning, so I always used these gloves, and I adopted them for myself. The scanner ended up having a lot of problems, the engineers were always coming over from Japan to fix it. I left the company shortly afterwards, but I heard the scanner went back to the manufacturer for redesign. So all we got out of the deal was a pair of nice cotton gloves.
Leonid Meteor Shower November 19
The Leonid Meteors are coming, and there is a small possibility that we will have a good show. The
Armagh Observatory makes annual predictions, and there is a small chance this might be a shower of historic proportions. Earth will be in the same position as the meteor clouds that caused huge showers in 1767 and 1866, when it was said that meteors fell like rain. The peak should be visible at about 4:30 AM in my area.
Basketball Star Gets Away With Rape
University of Iowa Basketball star Pierre Pierce has escaped punishment for Rape. Instead of a mandatory minimum 1 year sentence (max 10 years) for Felony Rape, and a lifetime registration on the Sex Offender Registry, he has escaped all penalties by plea bargaining down to a misdemeanor assault, with 1 year probation, and after a year the conviction will be expunged from his police record. According to local press reports, the plea bargain happened because the rape victim did not want to come forward in court. This is perfectly understandable, considering how sports-crazy people are in this town. Once her name was revealed in court, she would have needed to hide, in fear of her life, for daring to accuse the local basketball star.
When rapist Pierce was arrested, the coach suspended him from the team until the case was resolved. Now that the case is resolved, the coach has announced he will be redshirted, he will not play in games for 1 year, but will be allowed to practice with the team, and resume playing next year. This is a positve reward for rapist Pierce, he will have a 5 year career in the NCAA.
This is the most despicable thing I’ve ever heard from the University of Iowa sports department, and I’ve heard many horrible things. As a typical example, a freshman and potential star quarterback quit the team (and the university) because he was attacked and beaten by another team member. He was injured so badly that he was taken to the hospital by ambulance, but Coach Bob Bowlsby actively worked to block criminal charges. I personally don’t mind if football players kill each other, but when they start raping and injuring the local residents, I must draw the line.
Our football and basketball teams have a wide variety of brutal thugs, rapists, drunk drivers, etc. My father was always a big contributor to U of I sports programs, I would always argue with him that he was throwing away money, but he insisted that sports progams bring prestige and honor to the University in general. I fail to see how rapists, drunks, and vicious thugs can bring honor to my alma mater. I recently discovered that quite a few years ago, my father (without my knowledge) donated tens of thousands of dollars to the Basketball stadium construction fund in my name, and that my name is etched on their wall of donors inside the front door. I refuse to be associated with rapist Pierce or any of the other abhorrent “sportsmen” on this team of thugs, and I’m going to make sure my name is taken off the wall, even if I have to remove it myself with a hammer and chisel.
Winter Arrives
I like to watch weather radar and capture some of the nice gif loops. I got Imagemagick running so I can process the huge animated gifs down to something blog-sized. Here’s one at 40%, showing winter snow meeting fall rain, along a diagonal line through Iowa.